branding is a key component to the success of your business and a Consistant brand across your communications will build trust with your customers and prospects
Introduction
The branding of your company, services and products is key to the success of your marketing campaigns and the way your business communicates its message, both externally and internally. In its most broadest sense branding is anything that communicates with your customers from literature and advertising to websites and TV campaigns. Furthermore branding is not limited to how your marketing material looks, it also includes how you conduct your business. For example how your sales letters are prepared even to the extent of how you answer the phone and talk to customers.
IN DETAIL
Brand Audits
If you already have a brand for your business or product(s) and not sure if it is working, I can carry out a brand audit, which includes looking at the design of the existing brand, does it correctly convey the right message to the target market, what differentiates it from your competitors and how can the brand be improved.
Brand design and redesign
Design or redesign your new brand from start to finish. This includes researching your services, product and your competitors. I will start by providing visuals of how your new brand and identity can look across a range of marketing channels such as stationery, literature, website, even through to mobile devices. Following feedback we will then develop the chosen brand design and apply it to the required communications.
Brand guidelines
Once a brand design has been approved it is vital it is maintained across everything from letters and stationery to your website and other digital mediums. This includes logo size, fonts, colours, tag lines and supporting graphics such as photography, illustrations, company signage etc... I will provide a brand guidelines document, which clearly sets out how the brand must be used in the media. The brand guidelines may exist as a physical document, CD, or online. This is then used by your internal team or marketing suppliers.