Andrew Whittle
Independent Digital Graphic Designer

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Nov 15, 2013

What is responsive website deisgn and why its important to your business

Its impossible to ignore the fact that more of us are browsing the web on our smartphone or tablet, the days of desktop computers and laptops for consumers are coming to an end, but why is this important for your business, why should you care?

Quite simply put, if your website is not optimised for mobile devices, meaning that it does not adapt to your users screen, then they will leave, they will find one of your competitors whos website is easier to navigate and access content.

If you put yourself in their shoes, what would you do, which website would you prefer, one that you have to pinch, zoom and swipe to access content or one where you can quickly access with a few scrolls?

Access to the Internet using a mobile phone more than doubled between 2010 and 2013, from 24% to 53%.

These figures will only rise in the coming months with even more consumers buying smartphones and tablets this Christmas. If you haven't done so recently, just pop into a store like PC World and try and spot how many tablets there are compared to desktop computers, open your eyes and how many people are tapping away on their smartphone whilst shopping. These people could be your next customer so its important they access your website with no fuss.

Websites that simply scale down on a device are becoming dated, consumers expect more and it is a reflection on your business that you are not addressing your customers needs that will make them press the back button.

I recently launched as shown below and notice how it is displayed on various devices, notice how the page content reacts to the users screen size yet its still one website, not multiple websites.

Responsive website design

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Kind words from my clients

?Andrew has recently designed and developed 3 different websites for me 1 of which has already launched and is performing extremely well in terms of conversion rates.

In terms of the process from start to finish, I had an idea of features that i wanted on my site but I had no idea of the layout. Andrew gave me his own recommendation on what he thought would work well in order to make the customer journey as simple as possible and based on our current conversion rates he's got it quite spot on.

Andrew provided me with daily updates regarding the progress of the site from the design phase to the site build. In total the length of the project was just over 2 months. The website has passed all security checks and although the site is just 1 week old has surpassed all our forecasts and projections. I would highly recommend working with Andrew, his designs are aesthetically excellent and he has mastered simplifying the customer journey and has helped me get off to a flying start with my new business. ?Ocean Capital Ltd -

?Andrew has been great and guided me through the process of development to completion...

If I have had any questions he has been prompt and completed all tasks in good time. He has a good eye for details and I have asked him to help me further with my development of training and other materials for my business.?Embryarch Ltd -

?Having recently brought our website into the 21st century, I can thoroughly recommend the work of Andrew. He is professional, friendly, and a pleasure to work with.?MG Caravans -

?The service received from Andrew is fast and efficient. Andrew always interprets the brief accurately and delivers a first class service. I have worked with Andrew for several years and would have no hesitation in recommending him.?Aura Health & Beauty -

?We would like to thank Andrew for our new CMS website and the help, support and guidance whilst creating it. Andrew is approachable, friendly and didn?t talk in technical jargon which we didn?t understand. Andrew is always there for help and support to answer even the silliest of questions. Once again a big thank from everyone at Nutshaw Kennels.?Nutshaw Kennels -

?Andrew listened to what I needed and provided me with a fresh new website, identity and leaflet. He guided me through the process of getting my website online and now I rank page one on Google. I would highly recommend Andrew.?Jacqui Rostron -

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