Senior Strategic Brand & Webflow Designer for Growth-Focused Organisations

Crafting brands and digital experiences for over 30 years.

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Delivering websites and brand experiences that grow businesses, build credibility, and drive results.

Dorset House

Sector

Tourism

Deliverables

Brand strategy, identity and branding
Brand design system, guidelines and brand asset library setup and management
Print material and supplier management
Webflow website design and development
SEO/AEO, landing pages and competitor analysis

The problem

Dorset House is a boutique hotel in Lyme Regis that needed a complete brand overhaul following a change of ownership. The existing brand was closely tied to the previous owners. The new identity had to centre on the hotel itself and on Lyme Regis as a base for exploring the Jurassic Coast.

The solution

I was first commissioned to redesign the Dorset House website based on a new brand identity that was in development at the time. I was then asked to take over and manage the whole project, from brand identity and repositioning to all customer touch-points, including a premium bespoke website built in Webflow. The website needed to hold and improve its Google rankings and be accessible on AI search engines such as ChatGPT and Claude. Following the launch of the website the share of new users increased by 63.9%, averaging an increase of +155% per day. The average engagement time per user from organic search increased by +56.2%.

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Fletcher Homes & Land

Sector

Property

Deliverables

Webflow website design and development
SEO/AEO

The problem

Fletcher Homes & Land needed a complete redesign and rebuild. Its WordPress site was slow and hard to manage, adding or updating properties took far too long, and its organic search visibility needed to improve.

The solution

I redesigned and rebuilt the site in Webflow, with clean, fast-loading code that scores 93 on Google PageSpeed for mobile, the device most visitors use. Adding a property now takes a third of the time it did before. The site is on page one of Google for its target keywords and location, and it now appears in AI search results such as ChatGPT and Claude. The improved user experience and faster loading times have significantly enhanced the site’s performance, leading to a noticeable increase in traffic.

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Digiterre

Sector

Energy and fintech

Deliverables

Brand design and alignment across all marketing material
Brand guidelines and asset management

The problem

Digiterre is a London-based software and data engineering consultancy serving the energy and fintech sectors. As the business grew, its marketing drifted out of step. Case studies, sales sheets, exhibition stands and the wider brand all looked and felt different, which undersold a company whose credibility rests on precision.

The solution

I started by rebranding Digiterre’s collateral, bringing every customer touchpoint into one consistent visual voice through layout, typography, colour and imagery. Working alongside their in-house marketing team, I’ve since become their main associate designer, and the work has grown to include social media campaigns, animations, articles, internal documentation, exhibition stand designs and white papers. Five years on, I’m Digiterre’s preferred supplier, the go-to for any design question or project.

Saltings on Porthmeor

Sector

Tourism

Deliverables

Webflow website design and development
Hostaway booking integration
SEO/AEO, landing pages and competitor analysis

The problem

Saltings on Porthmeor provides premium holiday accommodation based in St Ives, Cornwall. Their previous website was looking dated and was built on the WordPress platform which was slow and difficult to update. The website was not ranking well on Google and needed a fresh new website.

The solution

Drawing inspiration from the architecturally designed accommodation, I designed a contemporary website that is stylish and elegant. I developed the website on the Webflow platform and integrated their existing booking software. I worked on the SEO including targeted landing pages and now the site ranks page one on Google based on popular search phrases.

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Brink Foundation

Sector

Finance

Deliverables

Webflow website design and development
Brand refinement across digital touchpoints

The problem

Brink Foundation, the philanthropic arm of Brink, needed a standalone website to promote its grant funds. The site had to carry the Brink brand while giving the Foundation its own presence, and make it easy to publish several different types of fund. The project also came with a tight deadline.

The solution

Working from the Brink brand guidelines, I started with content architecture and high-fidelity UI designs in Figma. I then built the site in Webflow, using advanced nested CMS collections and dynamic page templates, so the team can publish and manage each type of fund without a developer. The brief had gaps and priorities shifted along the way, so I filled in the missing detail and adapted as the project moved. The result is a clean, well-structured website that builds on the Brink brand, with a bespoke CMS for publishing varying types of funds, delivered to a tight deadline.

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Logos and brand marks

Sector

Various

Deliverables

Logo and brand design

Solution

Below is a selection of various logo and brand marks I have designed over the years. Each of the logos was part of a wider project such as full brand design and guidelines, marketing material (digital and print) and bespoke Webflow design and development. If you are a startup and need a complete brand design and website please get in touch.

M&I Materials

Sector

Engineering and manufacturing

Deliverables

Multi-brand design system
Technical literature and illustration
Exhibition graphics and stands

The problem

Manchester-based M&I Materials is the company behind four specialist brands: MIDEL, Metrosil, Wolfmet and Apiezon. Each brand had developed its own literature style, so the group looked fragmented. M&I needed them to follow a uniform approach while each kept an identity that spoke to its own audience.

The solution

Working closely with M&I’s marketing department, I refined and aligned the four brands, creating a design system for each one that covers all printed literature: data sheets, case studies, technical literature, exhibition graphics and technical diagrams. Each brand keeps its own identity, and together they read as a family.

Farm Cornwall

Sector

Agriculture

Deliverables

Identity design and branding
Webflow website design and development

The problem

Farm Cornwall is a Cornwall charity supporting the county’s farming community. It wanted to attract new members and reach more farms, but its brand and website weren’t helping it grow. Applying to its two-tier support scheme also meant printing, filling in and posting a paper form.

The solution

I designed a modern new logo and brand identity that reflects the charity’s values, then redesigned and built a scalable Webflow website to carry it. I also built two dynamic application forms, one for each tier of the support scheme, so applicants can apply online instead of printing, filling in and posting a paper form. The new website and branding now present the charity clearly to the farming community, and an application process that saves time for both Farm Cornwall and its supporters.

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Kate Newby Pilates

Sector

Health and fitness

Deliverables

Identity design and branding
Webflow website design and development
TeamUp booking engine integration

The problem

Kate Newby wanted her pilates studio’s brand and website to match her vision for it. Her existing WordPress site didn’t reflect that, and the studio needed a fresh identity to go with a better online presence.

The solution

I created a new brand identity and logo for the studio, then redesigned and rebuilt the website in Webflow as a visually engaging introduction for prospective students. I integrated TeamUp, so students can book classes online. The result is a fresh, clean, on-brand identity and website that Kate loves.

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Based in Cornwall, I combine strategic brand positioning with expert Webflow design and development - creating results driven websites that are clear, credible, and built to perform.

Partnering with ambitious companies and design agencies across the UK, Europe, and internationally to craft brand-led, results-driven Webflow experiences.

Not just a Designer...

I work with established businesses and organisations that want to elevate their brand and digital presence through a considered blend of strategy, design, and Webflow development. My role is to bring clarity to complex ideas, refining positioning, structure, messaging and translating that thinking into clean, purposeful websites that feel confident, credible, and built for long-term use. I believe strong digital work begins with intelligent thinking and is completed through careful execution.

‍

With over 30 years of experience in branding, digital design, graphic design, and leadership roles across agencies and in-house teams, I bring a senior perspective to every project. I have been designing and building for the web since the late 1990s, working across startup, SME, and blue-chip environments in the UK and internationally. That breadth of experience allows me to operate comfortably at both strategic and implementation level, working directly with clients and partners who value expertise, clarity, and well-crafted results.

I’ve had the pleasure of working with Andrew for almost 5 years. In that time Andrew has been involved in a variety of projects for us including a full rebrand of our collateral, social media campaigns, animations, one-off articles, internal documentation, exhibition stand designs, and white papers. Andrew is our main associate designer, our go-to for help with any design question or project. Andrew is incredibly responsive and helpful and brings clear, creative and pragmatic advice to any project. I really value his contribution to our marketing team outputs.

Gill Frood

Director of Marketing and Communications
Digiterre

Andrew was great to work with. Fast but thorough, proactive and able to fill in the gaps in our brief, and able to respond when priorities changed on our end. The final product was exactly what we set out to produce and what could have been a stressful 'rush job' with a tight deadline, was turned into a relatively effortless and productive project thanks to Andrew's responsiveness and professionalism.

Rob Hinchcliffe

Communications Lead
Brink Foundation

I looked at 15 companies, talked to lots of web designers and I can save you all that. Andrew stood out from a mile off. Having been a Marketing Director for many years, I recognise good design. His knowledge on digital is strong. He built our new website, almost instantly improving our SEO ranking. There's more. Andrew is a joy to work with, patient, flexible and absolutely committed to high quality delivery.

Gill Barr

Director
Saltings on Porthmeor

I had a fantastic experience working with Whittle Design Studio when I decided to transition my website from WordPress to Webflow. The results have been nothing short of amazing! The improved user experience and faster loading times have significantly enhanced my site's performance, leading to a noticeable increase in traffic. I couldn't be happier with the outcome and highly recommend Whittle Design Studio.

Adam Fletcher

Director
Fletcher Homes & Land

M&I Materials has worked with Andrew for a number of years, supports our business and associated global brands - MIDEL, Metrosil, Wolfmet and Apiezon. I would highly recommend Andrew to any business or organisation that requires creative, reliable and added-value support with their branding and marketing campaigns.

Vin Staniforth

Global Marketing Manager
M&I Materials

Andrew is extremely professional, experienced and creative. I would highly recommend Andrew for any branding, design or website project.

Andrew Robinson

Director
Carbon Sense

We cannot recommend Andrew enough. He worked tirelessly to make our dream a reality. From the first meeting I knew we were in good hands and went above and beyond in every aspect of the whole design and web process. Nothing is too much trouble.

Henrietta Mann

Director
Stacey Mann Estates

It's been a fantastic experience from start to finish with a very professional service from Andrew. The finished product just looks perfect and has exceeded my expectations in every way. If you need a great job with a creative style and a very pro-active approach, then you're in the right place.

Tom Frearson

Director
Befearsome

It was refreshing to work with Andrew, who helped me digest information I once found complicated. Andrew is passionate about what he does and is exactly who you need on your side as a growing business.

Sam Smart

Director
Smart Surf School

After meeting a number of Designers we chose Andrew due to his knowledge across digital and print, which gave us confidence that he "got" our brief and could deliver. We are very pleased with the results and will certainly be working with Andrew again on future projects.

Chris Jones

Director
Rise Resourcing

Key questions answered to help you launch a results-driven brand and website.

Q - How much does a Webflow website cost?

The cost of a Webflow website can vary dramatically based on various requirements such as how many pages you require, the complexity of the website, whether you need branding, additional graphic design support, and if you need integrations such as MailChimp, HubSpot, Make.com, Zapier etc... Also worth considering is how advanced you would like interactivity and animations on your website. As you can see there are many variables regarding a website so it's difficult to place a fixed price on a website. As a guide however, a typical website engagement starts at £5K for Webflow design and development. If you already have a design and just need the site building then the cost will be lower. Also if you only require a landing page, this too will be below £5K. Get in touch to find out more.

Q - How long does it take to build a Webflow website?

Again this is based on the design, size and complexity of your website, however an average website can take between 3 and 6 weeks. Get in touch to find out more.

Q - Do you offer SEO and AEO support?

Yes, absolutely, as standard all Webflow sites I build include correct use of on-page title tags, H1, H2, H3, H4 etc..., meta descriptions, meta titles, on-page content SEO such as keyword density, image optimisation, Open Graph setup, Schema Markup, Google Analytics, Google Search Console, XML sitemaps and AI search setup for websites like ChatGPT. I also offer on-going SEO support. Get in touch to find out more.

Q - Do you use AI?

Yes and no. For all creative work I do not use AI tools to formulate ideas. Generative AI tools are widely used to produce images but I will not use them for your project, this ensures you receive unique design work. I do however use AI in some aspects of my non-creative work to speed up repetitive tasks and business admin.

Q - What is Webflow?

Webflow is a modern web development platform that provides an easy to use Editor for businesses to manage their website yet a powerful Content Management System (or Collections as they are called in Webflow), which can be configured for virtually any dynamic content. Unlike a lot of other popular website platforms, Webflow is built in such a way that it allows you complete control over the design and functionality of your website. Webflow websites are hosted on super fast and secure Amazon Servers which means they load instantly, they are extremely secure and give you clean code and the SEO controls to help you rank highly on Google and AI search agents. Unlike WordPress, Webflow does not rely on external plugins or themes and is free from Malware and other security issues, meaning there are no monthly updates unlike WordPress and its Themes and Plugins. Get in touch to find out more.

Q - I have a WordPress website, can you migrate it to Webflow?

Absolutely, I can migrate your website from WordPress or any other platform including Squarespace, Wix etc... to Webflow. Get in touch to find out more.

Q - Why do you use Webflow and not WordPress?

For many years I used WordPress, however in 2022 I moved to Webflow as my preferred web development platform. My clients love Webflow because of how fast their websites load, SEO and ease of use. Webflow is not a drag-and-drop site builder, it is a powerful modern development platform which provides granular control over the design of your site and functionality, something that most professional platforms do not provide.

Q - Is Webflow more expensive than WordPress?

Based on years of experience and 100s of websites under my belt, Webflow is not only cheaper to develop a bespoke website than WordPress, there are no ongoing costs for plugin and theme updates, security software, SSLs, expensive hosting or monthly maintenance support. Webflow on the other hand takes care of everything at a competitive price.

Q - I want a WordPress website, can you help?

Unfortunately not, I am a dedicated Webflow designer and developer and have chosen Webflow due to its advanced and modern web development features which outshine WordPress on many fronts. If you still think WordPress is the way to go, let's have a chat to discuss your project and to see if Webflow is a good fit for your requirements, more often than not it is the ideal solution. Get in touch to find out more.

Q - Do you offer support once my website is live?

Absolutely, once your website is live I am always on hand for future updates or if you prefer we can arrange a monthly retainer to manage your website. Once your website is live I always provide training on how to update content on your website via a video meeting. Don't worry if you forget anything we cover in the meeting, I am one email or call away to give you a refresher. Get in touch to find out more.

Q - What other services do you provide?

I am a full stack designer who can design full brand identities, marketing material (digital and print) alongside bespoke Webflow design and development. Get in touch to find out more.

Q - Will I own the website once it is live?

Yes, I believe in clients taking full ownership of their website under their own Webflow account. This makes it easier for you to manage your own Webflow subscription. Once final payment has been made you will own the site.

Q - Why should I choose you over an agency?

With over 30 years' experience you are in safe hands. I have worked as an in-house designer, within multiple studios and as a studio owner. There are two main reasons why working with me over a studio is better for you. Due to my overheads I can complete the same project at a more competitive price. Secondly, you will be working with me directly so no need to go through a project manager which can slow a project down. I do not outsource any of the work which also means I can maintain the highest quality of work within your budget and timescales. Many agencies outsource work to off-shore or junior level freelancers.

Let’s discuss how a strategic brand and Webflow website can elevate your business.

Quick contact

hi@andrewwhittle.co.uk

+44 7555 016840

Based in Cornwall, UK.
Working globally.

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